John Collins

Marketing consultant in Dublin, Ireland

Do you want to build a content marketing engine that drives revenue and grows your brand?

I built the content marketing team at Intercom ($1M - $150M in ARR growth) and then I established Content & Comms at Ramp (8x business growth in 12 months).

Now I work with a select group of clients to help them grow through content, community and communications.

AI 4 Marketing

Every marketer worth their salt has played with Gen AI tools like ChatGPT, Claude or Jasper and we’ve all got opinions on their potential. But the emphasis here is “played”. There are still relatively few examples of marketing teams who have really baked AI into their workflows and processes, to increase productivity and raise the bar on their creativity.

I’m firmly convinced generative AI is going to fundamentally change our jobs and marketing teams need to embrace the new tools or risk getting left behind. That’s why I’ve developed AI 4 Marketing, a suite of services designed to help marketing teams integrate Gen AI into their current workflows, as well as opening up new creative possibilities.

  • AI Immersion 4 Marketers

A half day workshop to get your team aligned and excited about the potential for using AI to scale your efforts.

  • AI Strategy 4 Marketing

Working closely with your marketing team we analyse your current processes and workflows, consider your resourcing and goals, and craft a strategy for the productive use of GenAI

  • AI Tools & Resources 4 Marketing

Following on from the strategy work we can help you select and implement the right tools for the job. If required we can also help you hire and onboard agencies, freelancers and in-house staff, to ensure you fully operationalise the strategy.

Want to learn more? Book a no-strings attached meeting to discuss.

Testimonial
John really took the time to understand our business and crafted a content strategy that married to our goals. He became a trusted advisor across many aspects of marketing at Workvivo.
Richard Barrett, Director of Marketing, Workvivo