John Collins

Consultant, Advisor, and Investor in Dublin, Ireland

Great content marketing drives revenue and grows your brand.

For almost a decade I ran content marketing and comms at high growth startups like Intercom and Ramp and now I consult and advise for a select group of clients. Businesses engage with me when they want to make content a growth engine for their business.

Working as a journalist early in my career taught me the value of great writing and storytelling, and I still apply those skills in my marketing work. If you want to stand out from the crowd you need to invest in quality content that delivers value for your customers.

The rise of GenAI doesn’t change that universal law. But when you learn to embrace it effectively it’s a force multiplier for getting work done.

Services:

Strategy & planning

We’ll work together to create a plan to achieve your marketing goals

Fractional head of content

If required I can step in to get your content program off the ground

Mentoring & advice

I’ll share my experience with your team so they don’t make the mistakes I did

AI workshops

I’ll develop a tailored training program to help you get the most out of AI

Testimonials

John really took the time to understand our business and crafted a content strategy that married to our goals. He became a trusted advisor across many aspects of marketing at Workvivo."

Richard Barrett, Director of Marketing, Workvivo

John is smart about how he approaches projects. He asks the right questions, flags potential roadblocks and delivers on time and in budget.”

Daire Hickey, Managing Partner, 150 Bond